“Man What Happened?
Meet a great client, get em stoked, and then hopefully they will allow you to be, no doubt a great asset to his project.
Now here is where the work comes in.
I would like to open up a conversation about how we(sales and marketing professionals) can not only meets the client’s needs but how to be Creative and work on a beer budget..... “
Who is going to pay? That is the question you must ask yourself when dealing with projects. Any marketing director with a large budget can accomplish some success, but it takes a true expert to be able to accomplish more success with no money.
I met with a friend from Toyota. He said he was put into a position and told what the goal was and nothing more. No backing. No support. No guidance. Left to figure it out himself.
My friend starting thinking outside the box but was running into the problem of no budget, support or resources on how to tie it all together and make it work.
I told him you have a brand, TOYOTA. Use it. Leverage that brand to get other companies to do stuff for you. Get them to pay for it.
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